The Smith College Squash Team has been using Rosie the Rivetter as its representative symbo/icon for the past two years – since Coach Tim Bacon (a radical feminist) discovered that Rosie’s famous picture copyright had expired. The team immediately made up some t-shirts (for the U.S. Women’s Colleges Squash Champs).
Now Smith College has developed (with student-athlete and Faculty input) a “Spirit Mark” (enlightened term for “Mascot”). The team is now in the unique position of having a “retro” icon – Smith College had the first women’s basketball team, and was the first member of the NCAA; and a futuristic icon – representative of the innovative direction the College is heading (Engineering program, global perspective, social responsibility, etc.) to help its students lead the world out of its difficulties.
Here is a link to the video.